In a house on Menlo Avenue, two unsuspecting USC students became the best of friends. The spark that led to the beginning of something that would change the retail business. Andres Izqu and Dee Murthy were equipped with an entrepreneurial spirit and wanted a brand that represented their lifestyle and beliefs - a brand that challenged rules and systems. Thus, Five Four was established in 2002. Upon launch, a traditional retail model reigned supreme. Andres and Dee were at the mercy of department stores and their old-school process of buying apparel. The recession hit and they found themselves sitting on merchandise that retailers no longer “wanted.” They continued to evolve with the market as years passed when they came to a realization . . .